Influencer Marketing Best Practice Guide

Your download has started. Here are three more on this topic that may interest you.

Complete the form to instantly download all three.

This guide is designed to help B2B marketers understand how influencer marketing can affect the behaviour of buyers, customers and stakeholders. This guide provides a step-by-step approach to becoming an influencer through research and planning, marketing to other influencers and measuring success.

Influencer marketing can be defined as a collision of lobbying, PR and, increasingly, socialisation of the internet. Business leaders are no longer the only influencers. The rise of digital and social media has given all professionals a voice, allowing everyone from new talent through to CEOs to become spokespeople for their industries.

This guide will help you:

  • Understand the concept of influencer marketing – how it has changed and the basic principles.
  • Market to influencers – identify influencers, plan strategy and create content.
  • Measure success – the types of influencer activity and the metrics to focus on.
  • Research and planning – setting objectives, identifying influencers, planning strategy and creating content.
  • Marketing – how to market to this audience. 
  • Analytics – types of influencer activity and valid metrics of success.
  • Case studies – an example of influencer marketing in action from Telefónica Digital.

“Organisations, just like people, are influenced by the behaviour of a market and its operating environment”

Section 1 – Introduction

Section 2 – Research and planning

Section 3 – Marketing to influencers

Section 4 – Measuring success

Section 5 – Case study

Elevation Awards 2025 - submission guide

Elevation Awards 2025 Submission Guide

Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.
b2b marketing trends

B2B Marketing Awards: Breakthrough Trends Report 2025

Highlighting the trends powering the future of B2B campaigns and creative – based on insights from entries to the B2B Marketing Awards
B2B marketing

B2B Marketing Awards Winners Report 2024

This report is your ultimate guide to the most innovative and impactful campaigns in the industry. From groundbreaking omni-channel strategies to revolutionary uses of AI, this report showcases the most pioneering initiatives that have driven

Download the Report

Access These Extra Downloads

Country Flag
influenceraug
Propolis logo white

B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.