The term ‘modern marketing’ did much to define how B2B marketers operated in the past decade, utilising the newly emerged of tech platforms to deliver more measurable marketing. But the game has changed again, driven by evolving buyer behaviour and yet more waves of game-changing technology and techniques – including AI, VR, programmatic and agile.
- Brand, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], Strategy and Evolution
The B2B Ignite 2025 Agenda
- Brand, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], Strategy and Evolution
The B2B Ignite 2025 agenda is packed with exclusive research, insights, and evidence to show you what’s changed in B2B, and what’s coming next. You’ll hear detailed, no-holds-barred case studies: exactly what’s working, and what’s
