Written by B2B Marketing
Unsurprisingly, given its name, content marketing tends to encourage a focus on creating and distributing good quality content. But smart marketers are increasingly aware that such a literal understanding of the discipline is not good enough. Content for content’s sake will not do.
In this industry report, B2B Marketing have teamed up with Tomorrow People to find out whether marketers are paying sufficient attention to what their data tells them when producing content strategies.
This report takes a detailed look at why content marketing needs to be so much more than just generating leads downloading a report (yes, we know). Of course, this still plays an important role, but
The Elevation Awards 2024 Winners Report is an essential guide for client-side marketers to discover which agencies and organizations are leading the way in US B2B marketing creativity, innovation and excellence. You’ll be able to
Social selling is a modern approach to sales where businesses and sales professionals leverage social media platforms to identify prospects, build relationships, and drive sales. It moves away from traditional cold calling and conventional ways,
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
