- Customer insight a pre-requisite for customer centricity
- The shift from being operationally focused to being customer-centric
- How to evalutae how customer-centric your organisations is
"It can be used to create a crisis, but better still, to highlight an opportunity, casting the issue in a positive light rather than a negative one."
John Doe


Areas of discussion included;
- Undertanding the point of being customer centric
- Its importance for the business
- The challenges marketers face in convincing stakholders of the business rewards