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Is the customer always right?

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This document contains the comments and conclusions of the roundtable, covering areas such as:
  • Customer insight a pre-requisite for customer centricity
  • The shift from being operationally focused to being customer-centric
  • How to evalutae how customer-centric your organisations is

"It can be used to create a crisis, but better still, to highlight an opportunity, casting the issue in a positive light rather than a negative one." 

John Doe

Areas of discussion included;

  • Undertanding the point of being customer centric 
  • Its importance for the business
  • The challenges marketers face in convincing stakholders of the business rewards
B2B Ignite Agenda - 2025
  • Brand, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], Strategy and Evolution

The B2B Ignite 2025 Agenda

  • Brand, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], Strategy and Evolution
The B2B Ignite 2025 agenda is packed with exclusive research, insights, and evidence to show you what’s changed in B2B, and what’s coming next. You’ll hear detailed, no-holds-barred case studies: exactly what’s working, and what’s
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  • Customer experience [CX]

What is customer knowledge sharing and why is it important?

  • Customer experience [CX]

The report emphasizes the importance of customer knowledge sharing in today’s competitive market, where customers demand instant, personalized, and relevant information. Traditional methods of customer engagement are failing as they often make it difficult for

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  • Customer experience [CX], Data and Insights

Accelerate Prospect-Conversion using Customer-Intent Data

  • Customer experience [CX], Data and Insights
Effectively targeting and communicating with the companies most likely to purchase your solutions is the prime goal of any business.

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