Sales teams always look to marketing to deliver more high-quality leads. They want value before volume. So to help drive sales of their IT solutions for call centres, inContact looked for a campaign that could deliver more of these high-value leads.
This case study shows a campaign based around an interactive piece of content. Something which generated leads for inContact and also reflected their position as a forward-thinking company and market leader.
- Marketing operations and technology [MarTech]
Martech Vendor Spotlight Report for Lead Generation
- Marketing operations and technology [MarTech]
Lead generation has always been a critical aspect of B2B marketing, with marketing teams needing to feed the often insatiable demand of sales for fresh opportunities. But there are a unique set of challenges and