Sales teams always look to marketing to deliver more high-quality leads. They want value before volume. So to help drive sales of their IT solutions for call centres, inContact looked for a campaign that could deliver more of these high-value leads.
This case study shows a campaign based around an interactive piece of content. Something which generated leads for inContact and also reflected their position as a forward-thinking company and market leader.
- ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution
B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success
- ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution
The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining
