Webinars have become invaluable tools for companies to communicate to their prospects, customers and partners. The evolution of webcasting technology has enabled organisations to create engaging and interactive content that has value across the entire buying cycle. For many companies, however, webinars have a very limited lifespan beyond the initial live date. This doesn’t have to be the case.
This whitepaper highlights ways to archive and promote webinars long after the live date has passed, including tips on how to syndicate your content to a much larger audience, increasing the value of each webinar and the return on your marketing investment.
