A worldleading name in premium, high-performance insulation systems, Kingspan recently launched Kooltherm®, an insulation panel for use in walls.

Armed with independent research – ‘The Real Value of Space’ – which corroborated this argument, the next challenge lay in making the case to the key audience: architects and developers. We were tasked with doing so within extremely tight deadlines. The result was a fully integrated, content-driven campaign with lead generation and nurturing activity at its heart.