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Creating a Value-Added Marketing Strategy

Home » Reports & Models » Leaders Forum 2016: Key takeaways

Leaders Forum 2016: Key takeaways

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This download contains all the best bits from the Leaders Forum 2016, which featured speakers including Phil Jones MBE from Brother, Dr Sue Black OBE and Scott Wilkinson of Virgin Media Business.

Strategy and Evolution

The annual event brought together the leading lights of the B2B marketing world for a day of collaboration, inspiration and networking, and the agenda was carefully pieced together to guarantee the year’s most valuable day out of the office for senior leaders.

Keynote sessions from Phil Jones MBE, MD of Brother, and Doctor Sue Black OBE set the tone for the day, which also included the launch of B2B Marketing’s Agents of change research project and a plea from Electric Dog for attendees to ‘disrupt themselves’ before it’s too late.

"What a fantastic day. It was far and above any other peer to peer networking I have done in a long time" Sarah Donnelly, Arcadis

John Doe

Talks from the day included:

From CMO to CEO – Getting to the top, Phil Jones MBE from Brother
How to be an agent of change, Joel Harrison from B2B Marketing
Are millennials really so different from you and me?, panel discussion moderated by Jess Pike from B2B Marketing
#VOOM – The power of gamification in B2B, Scott Wilkinson from Virgin Media Business
Disrupt yourself, Thomas Power from Electric Dog

Strategy and Evolution

The B2B Marketing UK Agencies Benchmarking Report 2024

Strategy and Evolution

It’s that time of year again. The B2B Marketing UK Agencies Benchmarking Report is back and it’s showcasing the ever-changing B2B landscape. This year, we gathered data from an impressive 106 agencies; plus, we ranked

Data and Insights, Strategy and Evolution

The B2B Marketing Global Agencies Benchmarking Report 2024

Data and Insights, Strategy and Evolution

By now, you’ve probably seen our 2024 UK and US Agencies Benchmarking reports, and if you haven’t, what are you waiting for? Check both of those out! This year, we took a step back and

Strategy and Evolution

The B2B Marketing US Agencies Benchmarking Report for 2024

Strategy and Evolution

This year has certainly been an unpredictable one in the US. Along with the rise of AI, there’s been a potential TikTok ban in the cards, as well as the delay of third party

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