With the introduction of a new rotating component within the range – Intersoc R – Legrand asked us to devise a campaign to promote its specific features to customers in London, where most specification occurs. Rather than focus on one product, we suggested something a little different: win hearts and minds by reaffirming the credentials and quality of the whole Electrak system. Win that battle, and everything else would take care of itself. And so it proved in this targeted campaign.

- ABM & demand generation, Brand, Content, Creative & Campaigns, Data and Insights, People, Teams and Skills, Strategy and Evolution
Elevation Awards 2025 Submission Guide
- ABM & demand generation, Brand, Content, Creative & Campaigns, Data and Insights, People, Teams and Skills, Strategy and Evolution
Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.