Have you ever thought what living to 100 years old would be like? Does a long life fill you with a dread of working for longer or excitement at more time to achieve your dreams? How will longevity affect the way you work, plan for your future, manage your relationships and live?
This whitepaper, which follows a panel discussion hosted by Speed and co-author of The 100 Year Life, Professor Andrew Scott, explores the question: if we all live longer than ever before – what does this mean for our finances, career, education, relationships and how will this impact brands and businesses?
Download this guide to discover:
- How you get ready for a long life?
- The role marketers have to play in supporting business and brands through the journey of remaining relevant and engaging
- The importance of experimentation.