Make me care – How to create content that people pay attention to

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Within two hours of waking we see and hear roughly 350 pieces of content. TV, radio, internet, email, text message, billboard – the list goes on – content is everywhere. Due to this rise in content marketing and a new army of self-publishers blogging and reviewing, we encounter a barrage of content daily. And brands are now a sub-theme of the conversations they may once have dominated.

Within two hours of waking we see and hear roughly 350 pieces of content. TV, radio, internet, email, text message, billboard – the list goes on – content is everywhere. Due to this rise in content marketing and a new army of self-publishers blogging and reviewing, we encounter a barrage of content daily. And brands are now a sub-theme of the conversations they may once have dominated.

This whitepaper from Speed Communications provides five easy-to-follow steps to creating quality content in an expanding, increasingly noisy digital space to ensure your voice is heard.

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