Can you really afford to ignore potential income from unmanaged partners? This infographic from Harte Hanks challenges conventional wisdom, arguing that resources should be focused on a broad base of partners, not just the ‘top 20 percent’.
- Channel partnership
Why most B2B marketing fails on trust – and what to do about it
- Channel partnership
Trust – it’s the daily buzzword in B2B marketing, with pretty much every marketing department and agency laying claim to it in some way.
