The growth in social media has overwhelmed many marketers. Things are moving so fast that many brand managers stay busy keeping tabs on the latest developments and trends, with little time to look at the mix of social media being put into the market.
The term marketing mix refers to how a company allocates resources across the four Ps of marketing: placement, product, price and promotion. The social media mix approach outlined in this whitepaper applies the same resource allocation concept to social media to determine how a company should allocate information to Twitter, blogs, Facebook, e-mail and other social marketing outlets.
This whitepaper provides a step-by-step guide for determining your strategy and the proper mix of channels in social media. With it, you can use the time you have to efficiently define a balanced social media mix.
