Written by B2B Marketing
Marketers are leveraging the power of MA to refine, target and optimise programme initiatives, including customising content and automating communications. It empowers marketers to improve their knowledge of buyer behaviour and understand how it plays out in campaigns.
This guide from Oracle Marketing Cloud provides an introduction to the practice, outlining the benefits of implementing MA technology as part of your business structure.
Lead generation has always been a critical aspect of B2B marketing, with marketing teams needing to feed the often insatiable demand of sales for fresh opportunities. But there are a unique set of challenges and
Watch our on-demand webinar “How to select your next digital experience platform” to learn more about this topic. In a marketing landscape where standing out is virtually impossible, choosing the right digital experience platform is
Social media has become a cornerstone of B2B marketing strategies, offering unparalleled opportunities for lead generation, brand building, and customer engagement. However, the unique complexities of the B2B buying process demand a more nuanced approach
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
