In the age of metrics-driven marketing, measuring the impact of social media can be a challenge. While there are plenty of tools that support the ability to track social followers and click-throughs, the practice of connecting social media with measurable business results remains elusive for the majority of companies.
Using data from Aberdeen’s report B2B Social Media Marketing: Are We There Yet?, (published in March 2012, and based on a survey of more than 500 companies conducted in October through December 2011) this research will look at several social media marketing measurement trends.
