What makes a Modern B2B Marketer? What environment do they need to succeed? What’s the role of technology? These are the questions and more that we’ve been probing and exploring at MOI in a 6-month project to discover just what it takes to succeed in a world where customers hold all the power. Or do they?
Our study took in a survey, 4 global Disrupt dinner discussions, a generous helping of top marketing thought leaders, and some frankly badass panelists and speakers. The report you see here in part confirms some things we suspected already, but mostly it reveals the new ways we should be thinking – instead of skills, think characteristics; instead of structure, think fluidity; instead of keeping up with every new technology, use the right, dedicated few intelligently.
The findings are all wrapped up in this useful, really easy to read eBook and include commentary from top marketers at Oracle, Microsoft, IBM, Accenture, Intel and Capgemini.
Discover what the top marketers have to say about:
- Why Modern is Multi – The curious anatomy of a modern marketer
- The way to Utopia – How to be a marketing organisation of the future
- Our Fast Future – And why AI is the best marketing assistant you’ve ever had
