Part of Norman Hay Plc, SIFCO is the inventor and world leader of selective plating – a portable and cost-effective method for repairing or salvaging metal components. Looking to re-energise their sales drive, they decided to focus on the high potential aerospace sector. On the face of it, SIFCO was in a strong position with a global reputation and an impressive portfolio of customers. However, alternative methods had won over a new generation of engineers, and SIFCO was seen to be a ‘low-tech’ solution. It was time to get the SIFCO name back where it belonged…
- ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution
B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success
- ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution
The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining
