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Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience.

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ABM & demand generation, Content, Creative & Campaigns

How to Develop a Scalable 1:Many ABM Strategy

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Five Steps to Building a Brand Business Case

Channel partnership

Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

Content, Creative & Campaigns

The Elevation Awards 2024 Winners Report

Customer experience [CX]

What is customer knowledge sharing and why is it important?

Content, Creative & Campaigns, Data and Insights

How to Build a Data Strategy in Four Steps

Marketing operations and technology [MarTech]

Martech Vendor Spotlight Report 2024 for Account-Based Marketing

People, Teams and Skills

2024 Propolis Community Sprint Report – Commercial Marketer

Content, Creative & Campaigns, Strategy and Evolution

Creating a Value-Added Marketing Strategy

Home » Reports & Models » Official Guide to Marketing Automation

Official Guide to Marketing Automation

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B2B Marketing’s Official Guide to Marketing Automation is a comprehensive examination of marketing automation vendors. It’s an indispensable resource for B2B marketers seeking to evaluate and purchase marketing automation software. It provides an introduction to the marketing automation landscape, a comparison of vendor product features, and a number of thought leadership articles on the technology. It also enables prospective clients to assess a select number of vendors in detail.

Marketing operations and technology [MarTech]

B2B Marketing’s Official Guide to Marketing Automation is a comprehensive examination of marketing automation vendors. It’s an indispensable resource for B2B marketers seeking to evaluate and purchase marketing automation software. It provides an introduction to the marketing automation landscape, a comparison of vendor product features, and a number of thought leadership articles on the technology. It also enables prospective clients to assess a select number of vendors in detail.

Marketing operations and technology [MarTech]

Martech Vendor Spotlight Report for Lead Generation

Marketing operations and technology [MarTech]

Lead generation has always been a critical aspect of B2B marketing, with marketing teams needing to feed the often insatiable demand of sales for fresh opportunities. But there are a unique set of challenges and

Marketing operations and technology [MarTech]

Martech Vendor Spotlight Report for Digital Experience Platforms 2024

Marketing operations and technology [MarTech]

Watch our on-demand webinar “How to select your next digital experience platform” to learn more about this topic. In a marketing landscape where standing out is virtually impossible, choosing the right digital experience platform is

Marketing operations and technology [MarTech]

The strategic imperative for a B2B-specific social media management platform.

Marketing operations and technology [MarTech]

Social media has become a cornerstone of B2B marketing strategies, offering unparalleled opportunities for lead generation, brand building, and customer engagement. However, the unique complexities of the B2B buying process demand a more nuanced approach

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