Content repurposing is the act of taking a single piece of content and tailoring it for delivery to multiple channels. All too often, people tend to look backward to repurpose, focusing on content that has already been produced. This should certainly be something you do before implementing a content marketing program; however, the best way to approach repurposing is to proactively plan it into your strategy from the start.
Through practical examples, this Oracle Marketing Cloud whitepaper provides a step-by-step guide to planning stories so they can be packaged and optimised for the channels most preferred by your customers.
