Portrait of a B2B leader

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This document contains the comments and conclusions of the roundtable, covering elements such as:
  • How leaders can focus on the things that make a difference.
  • Marketing’s role in defining digital transformation.
  • The primary role of the B2B leader in 2016. 

"Marketing is able to define digital transformation for the whole organisation"

Areas of discussion included the importance of driving organisational change and the challenges of digital transformation. 

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