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Portrait of a B2B leader

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This document contains the comments and conclusions of the roundtable, covering elements such as:
  • How leaders can focus on the things that make a difference.
  • Marketing’s role in defining digital transformation.
  • The primary role of the B2B leader in 2016. 

"Marketing is able to define digital transformation for the whole organisation"

John Doe

Areas of discussion included the importance of driving organisational change and the challenges of digital transformation. 

B2B Marketing Awards Winners Report 2025
  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success

  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

global marketing agencies B2B
  • People, Teams and Skills, Strategy and Evolution

Want To Find Out The Top B2B Global Marketing Agency? Read Our 2025 Report

  • People, Teams and Skills, Strategy and Evolution
Our second ever Global B2B Marketing Agencies Benchmarking Report is back and it is showcasing the best-of-the-best in B2B across the globe, from the UK to the US and beyond.
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  • People, Teams and Skills, Strategy and Evolution

Satisfy the CFO: A Blueprint for Securing Marketing Investment

  • People, Teams and Skills, Strategy and Evolution

Unlock the CFO’s approval with this practical, insight-driven guide designed to help senior B2B marketers make a stronger business case for marketing investment. This blueprint outlines the metrics, language, and strategic alignment CFOs are looking

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B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

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