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Portrait of a B2B leader

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This document contains the comments and conclusions of the roundtable, covering elements such as:
  • How leaders can focus on the things that make a difference.
  • Marketing’s role in defining digital transformation.
  • The primary role of the B2B leader in 2016. 

"Marketing is able to define digital transformation for the whole organisation"

John Doe

Areas of discussion included the importance of driving organisational change and the challenges of digital transformation. 

Elevation Awards 2025 - submission guide
  • ABM & demand generation, Brand, Content, Creative & Campaigns, Data and Insights, People, Teams and Skills, Strategy and Evolution

Elevation Awards 2025 Submission Guide

  • ABM & demand generation, Brand, Content, Creative & Campaigns, Data and Insights, People, Teams and Skills, Strategy and Evolution
Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.
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  • People, Teams and Skills

From Expertise to Influence: Unlocking the Power of Employee Advocacy for Professional Services

  • People, Teams and Skills

Enhance your firm’s reputation by turning your experts into recognized industry voices with our guide, From Expertise to Influence: Unlocking the Power of Employee Advocacy for Professional Services. Uncover how engaging your top talent on

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  • Content, Creative & Campaigns, People, Teams and Skills

Guiding principles for marketing leadership in 2024 and beyond

  • Content, Creative & Campaigns, People, Teams and Skills

In 2020, B2B Marketing reported on the transformation of the CMO role in response to Covid-19 and evolving behavioral trends, forecasting a shift towards marketing-led organizations by 2030. The report charted the evolution of today’s

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Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

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