Putting a stop to fake reviews

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Feefo's latest infographic looks at how shopers feel about fake reviews and what can be done to put a stop to them once and for all.

With concern about fake reviews on the rise (89% of people are worried about fake reviews), we asked 2,000 shoppers what they thought about one of the biggest issues currently impacting consumer confidence. 

We discovered that shoppers genuinely worried about authenticity but were also savvy to the ways in which verified reviews are helping fight back against the fakes – helping shoppers make better buying decision with confidence.

For a taste of what we found, our latest infographic looks at understanding what your customers trust and what they don’t and what you can do in order to influence that.

To download the infographic, scroll down and click the ‘Download now’ button on the right.

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Regarding your point about roundtable delegates from your end, I understand you were allocated 8 conference passes to use for staff and clients. You are more than welcome to use these for the roundtable guests you have in mind. If however you have already allocated these, then yes your potential guests will have to purchase a conference pass.   Do you have any ideas as of yet who from Demandbase will be sat on the table? Will it be yourself and colleague or just one person?  Speak to you soon.
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