A year is a long time in the world of mobile as smartphones, tablets and even wearables are becoming more embedded in our customers’ lives. But many companies still haven’t been able to formulate an overarching strategy for mobile, when this is something that cuts across so many different business functions. Indeed less than a third of companies agree their mobile activities are ‘central to the overall business and how they engage with customers’.
This research comes 12 months after Adobe published the Finding the Path to Mobile Maturity report, giving a great opportunity to assess the progress that companies have made in the intervening period.
