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Raising the game in B2B Sales and Marketing

Written by B2B Marketing

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Created in collaboration with Emissary and Agent3 (with a foreword from the ITMSA), this playbook details how to build out a truly scalable and effective ABM programme.

Whether you’re just starting out or looking to optimise and scale your programme, this playbook will help you create a winning ABM programme.

Created in collaboration with Emissary and Agent3 (with a foreword from the ITMSA), this playbook details how to build out a truly scalable and effective ABM programme.

Download this playbook and learn:

  • How to maximise data and insight as a foundation to your ABM programme
  • How to profile and prioritise your accounts
  • How to develop a winning ABM strategy
  • What tangible sales and marketing KPIs you need to measure
Elevation Awards 2025 - submission guide
  • ABM & demand generation, Brand, Content, Creative & Campaigns, Data and Insights, People, Teams and Skills, Strategy and Evolution

Elevation Awards 2025 Submission Guide

  • ABM & demand generation, Brand, Content, Creative & Campaigns, Data and Insights, People, Teams and Skills, Strategy and Evolution
Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.
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  • ABM & demand generation

6 ABM predictions for 2024

  • ABM & demand generation
ABM has certainly evolved in more ways than one this year. From making ABM more centralized to getting marketing and sales to break down silos, there’s certainly been a shift this year. But what’s in
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  • ABM & demand generation

Five Steps for Demand Generation Success

  • ABM & demand generation
Here are our five steps to success will help you unlock the full potential of your lead management process and ensure sales pipelines are kept full of quality leads.

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B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

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