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ROI analysis is a tangled mess

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How do you attribute increased traffic, conversions, or revenue to a single philosophic investment? The realistic answer: you don’t.

How do you attribute increased traffic, conversions, or revenue to a single philosophy investment? The realistic answer: you don’t.

This report from Adobe discusses the strategies digital marketers need to embrace to show value via a ‘oneweb’ message.

B2B Ignite Agenda - 2025
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The B2B Ignite 2025 Agenda

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The B2B Ignite 2025 agenda is packed with exclusive research, insights, and evidence to show you what’s changed in B2B, and what’s coming next. You’ll hear detailed, no-holds-barred case studies: exactly what’s working, and what’s
Elevation Awards 2025 - submission guide
  • ABM & demand generation, Brand, Content, Creative & Campaigns, Data and Insights, People, Teams and Skills, Strategy and Evolution

Elevation Awards 2025 Submission Guide

  • ABM & demand generation, Brand, Content, Creative & Campaigns, Data and Insights, People, Teams and Skills, Strategy and Evolution
Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.
b2b marketing trends
  • Content, Creative & Campaigns, Strategy and Evolution

B2B Marketing Awards: Breakthrough Trends Report 2025

  • Content, Creative & Campaigns, Strategy and Evolution
Highlighting the trends powering the future of B2B campaigns and creative – based on insights from entries to the B2B Marketing Awards

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B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

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