MARKETING AREAS

ABM & Demand Generation

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, and mastering lead generation and nurturing.

Brand

Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience.

Channel Partnership

Learn how B2B channel partnerships work, the role they can play in helping to drive growth and how you can use them to expand your reach and drive sales.

Content, Creative & Campaigns

Learn how compelling content, innovative creative strategies, and targeted campaigns drive engagement and generate leads. Explore our resources to master the art of crafting impactful messages that resonate with your audience and boost your marketing ROI.

Customer Experience

Discover importance of customer experience in B2B marketing, its impact on client retention, and best practices for enhancing satisfaction throughout our expert-led guides, models and insights

Data and Insights

How can data-driven strategies enhance decision-making, customer targeting, and ROI? Discover best practices, trends, and tools for transforming your data, analytics and performance metrics to enhance your marketing strategy.

Marketing Operations and Technology (MarTech)

Explore our best practices and guides to optimizing your martech stack and how to align your technology, processes and people to drive growth, enhance customer experiences, and maximize ROI.

People, Teams and Skills

Learn best practices, strategies, and insights to enhance team dynamics, foster talent, and optimize marketing capabilities in your organization.

Strategy and Evolution

Explore insights and guidance curated especially for senior marketing leaders looking to influence and enhance corporate strategy, as well as drive marketing excellence within their organizations.

ABM & demand generation, Content, Creative & Campaigns

How to Develop a Scalable 1:Many ABM Strategy

Brand

Five Steps to Building a Brand Business Case

Channel partnership

Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

Content, Creative & Campaigns

The Elevation Awards 2024 Winners Report

Customer experience [CX]

What is customer knowledge sharing and why is it important?

Content, Creative & Campaigns, Data and Insights

How to Build a Data Strategy in Four Steps

Marketing operations and technology [MarTech]

Martech Vendor Spotlight Report 2024 for Account-Based Marketing

People, Teams and Skills

2024 Propolis Community Sprint Report – Commercial Marketer

Content, Creative & Campaigns, Strategy and Evolution

Creating a Value-Added Marketing Strategy

Home » Reports & Models » self-evaluation guide

self-evaluation guide

Your download has started. Here are three more on this topic that may interest you.

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If you’ve heard about digital asset management (DAM), but aren’t exactly sure what it is or if it’s right for your organization, you’ve come to the right place.

People, Teams and Skills

If you’ve heard about digital asset management (DAM), but aren’t exactly sure what it is or if it’s right for your organization, you’ve come to the right place. We have a wealth of information to get you up-to-speed.

To get you started, download our short intro guide which covers some basics and helps you identify opportunities for DAM to improve the way you handle digital files.

The self-evaluation guide includes:

Introduction to DAM
DAM benefits overview
Checklist to spot needs within your organization

Content, Creative & Campaigns, People, Teams and Skills

Guiding principles for marketing leadership in 2024 and beyond

Content, Creative & Campaigns, People, Teams and Skills

In 2020, B2B Marketing reported on the transformation of the CMO role in response to Covid-19 and evolving behavioral trends, forecasting a shift towards marketing-led organizations by 2030. The report charted the evolution of today’s

People, Teams and Skills

Trendsetters and Trailblazers 2023: What do the most influential professional services marketers have in common?

People, Teams and Skills

The world of marketing in professional services is blessed with talent. But who are the Trailblazers? Who are the Trendsetters? Who are the marketers championing world class marketing in professional services, and what makes them

People, Teams and Skills

Webinar – How to deliver personalized B2B buyer journeys at scale

People, Teams and Skills

The panel webinar includes speakers from world-leading brands including Webeo, Integrate, LogMeIn, and Web Insights.

Download the Report

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