self-evaluation guide

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If you’ve heard about digital asset management (DAM), but aren’t exactly sure what it is or if it’s right for your organization, you’ve come to the right place.

If you’ve heard about digital asset management (DAM), but aren’t exactly sure what it is or if it’s right for your organization, you’ve come to the right place. We have a wealth of information to get you up-to-speed.

To get you started, download our short intro guide which covers some basics and helps you identify opportunities for DAM to improve the way you handle digital files.

The self-evaluation guide includes:

  • Introduction to DAM
  • DAM benefits overview
  • Checklist to spot needs within your organization
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Guiding principles for marketing leadership in 2024 and beyond

In 2020, B2B Marketing reported on the transformation of the CMO role in response to Covid-19 and evolving behavioral trends, forecasting a shift towards marketing-led organizations by 2030. The report charted the evolution of today’s

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