Written by B2B Marketing
Seven ways to make a positive campaign impact with intelligent, joined-up data.
We’ve known for some time that the data used in a direct marketing campaign has a bigger impact on the results than any other element. But the way in which we should be using data to improve the real effectiveness of campaigns is often misunderstood – or simply badly implemented.
This D&B whitepaper highlights seven ways to improve your campaign ROI by making more intelligent use of data.
This report takes a detailed look at why content marketing needs to be so much more than just generating leads downloading a report (yes, we know). Of course, this still plays an important role, but
The Elevation Awards 2024 Winners Report is an essential guide for client-side marketers to discover which agencies and organizations are leading the way in US B2B marketing creativity, innovation and excellence. You’ll be able to
Social selling is a modern approach to sales where businesses and sales professionals leverage social media platforms to identify prospects, build relationships, and drive sales. It moves away from traditional cold calling and conventional ways,
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
