Covering areas such as building a social strategy from scratch, identifying the best metrics to measure, and competitor research, there are many guides available on how to create a social media strategy. But very few include market-tested tactics and techniques.
Using what they’ve seen works in the field for global customers, enterprise clients, and small businesses, this guide from Hootsuite Media Inc. will show you how to create a social media strategy that drives traffic, leads, and sales.
