From unwanted hair and tattoo removal to mole excision and hair transplant surgery, the brand’s mantra is to inspire confidence through better skin. With a team of highly skilled doctors, nurses and practitioners, sk:n clinics deliver thousands of procedures across the country each year, helping people of all ages to look and feel better. As a Winner at The Aesthetics Awards 2016, sk:n’s services are in high demand, with a significant part of its business being generated by inbound phone calls.

Today, sk:n’s marketing department uses Infinity and the robust metrics it provides to help justify budget increases for spending across marketing channels—beyond paid search. At the top of the list of channels the company was keen to link with calls was their email marketing campaigns.