Smart moves for data-driven marketing

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In a world where customers are using more channels than ever, and often switching between devices within a single transaction, more customer data is being generated than ever before. This makes it difficult to find the right data but it’s worth the work, because data is truly the key to unlocking customer knowledge – and finding the most effective way to communicate with your customers.  This whitepaper from Adobe Marketing Cloud reveals how to act on key customer data across multiple channels and devices in order to reach customers wherever they are with relevant, custom experiences.

In a world where customers are using more channels than ever, and often switching between devices within a single transaction, more customer data is being generated than ever before. This makes it difficult to find the right data but it’s worth the work, because data is truly the key to unlocking customer knowledge – and finding the most effective way to communicate with your customers. 

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This whitepaper from Adobe Marketing Cloud reveals how to act on key customer data across multiple channels and devices in order to reach customers wherever they are with relevant, custom experiences.

Elevation Awards 2025 - submission guide

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Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.
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D&B Report

Turn your Data into ROI

Gain buy-in and budget for data projects with Dun & Bradstreet's 'Turning Data into ROI' report, featuring expert strategies, real-world insights, and proven methods to maximize data value and ROI.

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