The question is not whether your customers are using social media, but more ‘what are you going to do about it?’Even if you’ve already embraced social media for marketing, but have trouble scaling, measuring and aligning it with the rest of your business, the bottom line is that if you’re not developing strategies to leverage social effectively, you may be playing catch-up for a very long time.In this whitepaper Oracle outlines its experience in social relationship management in order to enable you to deliver a superior, differentiated customer experience and socially enable your organisation.