Remember the good old days when you’d develop a print campaign, billboard and radio sports –television ads if you had the budget? And to get close and personal with customers, you mailed out a quarterly newsletter and some postcards.And then came the internet and changed everything.Now your brand is most often discovered online. However to be discovered, you need content – lots of it. And it has to be valuable to your customers.To help you wrap your head around the complexities of this issue, this paper will take you through the content marketing maths and then provide step-by-step advice on how to make the numbers work in your favour.