While listening to and collecting the millions of conversations through social media is a necessary and important function, it is not sufficient to gain true insights into your customers. In order to gain actionable insights and real knowledge, you need to analyse the data.
It is feasible to gain insight from the millions of daily conversations through manual or semiautomated methods, however this is a time-consuming method and the value of the insight diminishes the farther it is from the original postings.
This whitepaper by Oracle Social details the requirements necessary for an optimal SRM solution that will provide organisations with real-time actionable insights from social media through both base and advanced analytical functions.
