Ten tips for developing B2B buyer personas

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According to IBM studies, only about a third of marketers understand when and how frequently buyers want to hear from them during the customer lifecycle.With this paper from Silverpop, learn how you can create buyer personas that increase this understanding and provide a firm go-to-market foundation for your marketing campaigns.
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Why leads aren’t everything and you need to align your content with self-serve buyer journeys

This report takes a detailed look at why content marketing needs to be so much more than just generating leads downloading a report (yes, we know). Of course, this still plays an important role, but

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The Elevation Awards 2024 Winners Report

The Elevation Awards 2024 Winners Report is an essential guide for client-side marketers to discover which agencies and organizations are leading the way in US B2B marketing creativity, innovation and excellence. You’ll be able to

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LinkedIn Social Selling Mastery: The Blueprint for B2B Success.

Social selling is a modern approach to sales where businesses and sales professionals leverage social media platforms to identify prospects, build relationships, and drive sales. It moves away from traditional cold calling and conventional ways,

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B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.