With more and more content being produced everyday it’s essential marketers have a process in place to to get the most out of their inbound marketing campaigns. Businesses have been using magazines, whitepapers, and other printed collateral to find new customers and build loyalty among existing ones for decades. More recently, digital platforms, such as the web and mobile, have become increasingly important and effective ways to grow and retain a customer base.

This whitepaper from Oracle Marketing Cloud rationalises the content marketing buzz, providing history, insights and a wealth of practical advice.