Account-based marketing (ABM) has certainly hooked this industry’s attention, but as that interest mounts so does the volume of things you’re supposed to learn, read and understand about it.
We want to make it easier for you by charting the journey ahead in clear, easy steps. We focus on the areas where others have stumbled and show how you can circumnavigate those issues.
This report includes findings of our survey of more than 300 B2B marketers worldwide revealing how ABM is being deployed, the common challenges faced and the skills required.
