From ensuring staff are motivated and productive to improving the relationship between sales and marketing, boosting data-driven performance, and even justifying their own position, the list is plentiful.

This research, carried out in association with Growth Intelligence, focuses on what telemarketing executives deem to be their toughest challenges and how the experts have managed to effectively overcome them. The resulting insight provides you with practical solutions that will help you defend your decisions when the CMO comes calling.