Beacon technology is the latest innovation in proximity marketing, providing both B2B and B2C marketers with new opportunities to deliver better experiences for customers. Apple’s iBeacon has set the stage for exciting possibilities for retailers to reach and engage with customers, but other early adopters including Estimote, shopBeacon and Swirl, are hot on their heels, delivering Beacon applications that go far beyond retail.
Beacons help marketers to better understand and target their customers, leading to increased engagement and higher conversion rates. This guide explains more about beacon technology – what it is, how it is being used, and the opportunities it provides to B2B marketers.
