During the course of the last decade, there has been a tectonic shift in the way marketers communicate, advertise and promote themselves to their target audiences. The emergence of digital has significantly changed the way marketers and PR professionals are required to interact with their customers, prospects, and the media. As these marketing dynamics continue to change there is increased pressure on marketers to update their strategies. This Ebook from Napier is designed to help PR and marketing professionals effectively leverage both new and traditional channels, in order to implement highly successful campaigns in a modern day B2B environment.