Today’s customers live in a multichannel world where they are always connected, always on the go, and always informed. They connect with the sales process across a wide variety of touchpoints, with social media playing a pivotal role in their buying journey. These empowered customers seek their own information, share experiences and insights with others, and expect fast answers to enquiries through their channels of choice. In doing so they generate vast quantities of data that marketers can use to provide them with relevant, personalised experiences that intelligently move them through their buying process.
This whitepaper from Oracle Marketing Cloud explores the changing face of customer engagement, and shows marketers how to connect, reach, engage and understand customers across multiple platforms.
