The CMO’s agenda: Managing marketing and its alignment with sales

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In this report, Aberdeen Group has collected the most relevant findings and insights for building Best-in-Class B2B marketing performance in the next year. 

In this report, Aberdeen Group has collected the most relevant findings and insights for building Best-in-Class B2B marketing performance in the next year. 

Download this report to discover key findings such as:

  • What percetange of organisations are more likely to have the success of their marketing efforts reflected in positive sales performance
  • What percentage of organisations have strong or complete marketing and sales alignment 
  • The top strategic marketing pursuits of Best-in-Class organisations

 

Elevation Awards 2025 - submission guide

Elevation Awards 2025 Submission Guide

Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.
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From Expertise to Influence: Unlocking the Power of Employee Advocacy for Professional Services

Enhance your firm’s reputation by turning your experts into recognized industry voices with our guide, From Expertise to Influence: Unlocking the Power of Employee Advocacy for Professional Services. Uncover how engaging your top talent on

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Guiding principles for marketing leadership in 2024 and beyond

In 2020, B2B Marketing reported on the transformation of the CMO role in response to Covid-19 and evolving behavioral trends, forecasting a shift towards marketing-led organizations by 2030. The report charted the evolution of today’s

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B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.