The complete guide to B2B email marketing

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Done well, email marketing delivers three times the ROI of social. So, how do you switch your email campaigns up to this level of performance and ROI?

So, how do you switch your email campaigns up to this level of performance and ROI? Truth is, it takes more than experimenting with subject lines and personalising the opening line.

High-performance email marketing requires a systematic approach to each key element, and a clear understanding of how to measure and optimise success.

This guide will show you exactly how to do that.

Download your copy of this 17 page, practical, expert guide to discover:

  • The secret to building an email list that drives ROI
  • The 5 fundamentals of hyper-effective email campaigns
  • The single tweak to your CTA button that can increase clicks by 28%
  • The html trick that will end broken images in your emails
  • The 9 secrets to getting your email reporting right

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Experian have packed this guide with cheat sheets, templates, trouble shooting and clear actions you can build into your next email campaign to start achieving greater ROI.

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Why leads aren’t everything and you need to align your content with self-serve buyer journeys

This report takes a detailed look at why content marketing needs to be so much more than just generating leads downloading a report (yes, we know). Of course, this still plays an important role, but

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The Elevation Awards 2024 Winners Report

The Elevation Awards 2024 Winners Report is an essential guide for client-side marketers to discover which agencies and organizations are leading the way in US B2B marketing creativity, innovation and excellence. You’ll be able to

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LinkedIn Social Selling Mastery: The Blueprint for B2B Success.

Social selling is a modern approach to sales where businesses and sales professionals leverage social media platforms to identify prospects, build relationships, and drive sales. It moves away from traditional cold calling and conventional ways,

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Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.