The complete guide to B2B email marketing

Your download has started. Here are three more on this topic that may interest you.

Complete the form to instantly download all three.

Done well, email marketing delivers three times the ROI of social. So, how do you switch your email campaigns up to this level of performance and ROI?

So, how do you switch your email campaigns up to this level of performance and ROI? Truth is, it takes more than experimenting with subject lines and personalising the opening line.

High-performance email marketing requires a systematic approach to each key element, and a clear understanding of how to measure and optimise success.

This guide will show you exactly how to do that.

Download your copy of this 17 page, practical, expert guide to discover:

  • The secret to building an email list that drives ROI
  • The 5 fundamentals of hyper-effective email campaigns
  • The single tweak to your CTA button that can increase clicks by 28%
  • The html trick that will end broken images in your emails
  • The 9 secrets to getting your email reporting right

Take action now

Experian have packed this guide with cheat sheets, templates, trouble shooting and clear actions you can build into your next email campaign to start achieving greater ROI.

Top B2B Marketing Creative Trends

Top B2B Marketing Creative Trends

If you want to understand what’s truly working in standout B2B creative right now, download the 7 Key Trends Redefining Creative in B2B Marketing. Based on the most compelling entries and winners from the 2024

Elevation Awards 2025 Winners Report

Elevation Awards 2025 Winners Report: Explore Top Campaigns

B2B marketing is evolving fast. The Elevation Awards 2025 Winners Report captures the sharpest edge of that transformation. From AI-powered content engines to campaigns that blend empathy with executional precision, this year’s winners didn’t just

net asset design (4)

Audience Insights Series | Chief Information Officer (CIO)

Exclusive, curated audience insights for effective marketing strategies

Download the Report

Access These Extra Downloads

Country Flag
Experian email marketing guide cover
Propolis logo white

B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.