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The consumers’ perspective

Written by B2B Marketing

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Reading reviews has become an integral part of the buying journey and feedback left by other shoppers is used to help people make informed and confident purchases. 

Consumers have never been more informed about their buying decisions. Online shopping is nothing new, but customers are increasingly empowered to compare products, prices and opinions like never before. Reading reviews has become an integral part of the buying journey and feedback left by other shoppers is used to help people make informed and confident purchases. 

Download this report from Feefo which explores the attitude and behaviours of today’s consumer towards online reviews:

  • How influential they are
  • To what extent they are trusted
  • Where they fit within the buying journey
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