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The consumers’ perspective

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Reading reviews has become an integral part of the buying journey and feedback left by other shoppers is used to help people make informed and confident purchases. 

Consumers have never been more informed about their buying decisions. Online shopping is nothing new, but customers are increasingly empowered to compare products, prices and opinions like never before. Reading reviews has become an integral part of the buying journey and feedback left by other shoppers is used to help people make informed and confident purchases. 

Download this report from Feefo which explores the attitude and behaviours of today’s consumer towards online reviews:

  • How influential they are
  • To what extent they are trusted
  • Where they fit within the buying journey
AI Marketing Tools
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In today’s marketing climate, AI is constantly evolving. After all, we’ve come a long way since the early days of ChatGPT. However, with so many AI marketing tools on offer now, it can be difficult

B2B Ignite Agenda - 2025
  • Brand, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], Strategy and Evolution

The B2B Ignite 2025 Agenda

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The B2B Ignite 2025 agenda is packed with exclusive research, insights, and evidence to show you what’s changed in B2B, and what’s coming next. You’ll hear detailed, no-holds-barred case studies: exactly what’s working, and what’s
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Martech Vendor Spotlight Report for Lead Generation

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Lead generation has always been a critical aspect of B2B marketing, with marketing teams needing to feed the often insatiable demand of sales for fresh opportunities. But there are a unique set of challenges and

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