As a B2B marketer you’re responsible for a lot. You’re on the hook for more than just moving prospects through the funnel and delivering leads to sales. You’re responsible
for managing the customer relationship. But how does it feel to the customer when that transition takes place?
Dun & Bradstreet’s third ebook in their The new art of the marketer series discusses how data can be the inspiration for providing consistent, unifying drumbeat for all initiatives – from marketing to sales. It also proposes some simple (and some not so simple) approaches to creating order in the chaotic worlds of today’s sales and marketing teams.
