Demand generation captures the umbrella of marketing programmes that get customers excited about your company’s product and services. These programmes can help your organisation reach new markets, promote new product features, build buzz, generate PR, and re-engage existing customers. In this sense, the art and science of effective demand generation is like a succulent recipe.Oracle Marketing Cloud's new whitepaper shares tips from marketing leaders and topic experts from ADP, Bizo, Crowe Horwath, Deltek, DocuSign, Lenovo and ReadyTalk on demand generation models.