We know that all marketers are overworked and that time is a finite resource. But email marketers may feel this more acutely than some, because their channel has multiple uses and multiple partners. As marketing becomes increasingly multichannel and relationship-oriented, email is the glue that pulls other tactics together and acts as a direct conduit to the customer.
This whitepaper from dotmailer explains how an email marketer’s success is directly influenced by their technology choice.
