The B2B purchase journey is complex.
Vendors juggle on average 6.8 stakeholders per purchase, who consult 6 channels each and remain anonymous for most of the purchase journey.
So how do you reach anonymous stakeholders and how do you deliver relevant messaging at each purchase stage?
Distilled down to key essentials, this eGuide presents a roadmap for executing award-winning ABM programmes. Learn how to choose the optimal level of personalisation, messaging, and channel mix for each target audience.
Download this new guide now which includes:
- A 3-step framework for ABM success
- Proven model for account segementation
- Worksheets and checklists for setting up account-based campaigns
- Examples of real client dashboards
- Award-winning ABM case studies.
