The four biggest challenges facing B2B tech marketers today (part three)

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This four-part series from Harte Hanks’ head of B2B global teleservices, Chris Ronald, addresses common pain points of B2B marketers, using examples from the technology sector. This installment addresses one of the most pressing and urgent pain points that marketers face today: how to show an increased ROI for marketing activities despite shrinking headcounts and budgets.

This four-part series from Harte Hanks’ head of B2B global teleservices, Chris Ronald, addresses common pain points of B2B marketers, using examples from the technology sector.

This installment addresses one of the most pressing and urgent pain points that marketers face today: how to show an increased ROI for marketing activities despite shrinking headcounts and budgets.

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Martech Vendor Spotlight Report for Lead Generation

Lead generation has always been a critical aspect of B2B marketing, with marketing teams needing to feed the often insatiable demand of sales for fresh opportunities. But there are a unique set of challenges and

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Martech Vendor Spotlight Report for Digital Experience Platforms 2024

Watch our on-demand webinar “How to select your next digital experience platform” to learn more about this topic. In a marketing landscape where standing out is virtually impossible, choosing the right digital experience platform is

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The strategic imperative for a B2B-specific social media management platform.

Social media has become a cornerstone of B2B marketing strategies, offering unparalleled opportunities for lead generation, brand building, and customer engagement. However, the unique complexities of the B2B buying process demand a more nuanced approach

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B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.