The power of social media is two-fold: it acts both as valuable data for your business, and as a conversation medium. So you can look at it to spot trends, opportunities and get insights, and then use it to act one some of those insights by participating in conversations that are going on.
But how does all this data fit into the overall business picture? Where can we use it and how best to leverage its power? Does it have an ROI in itself? If so, what is it?
These are some of the questions addressed in this white paper, from UberVU.
