The funnel and the phone

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New technology has radically transformed both business buyer behaviour, and consequently the dynamics of the sales and marketing funnel. But, despite these changes and new channels, telemarketing remains one of the most potent and powerful tools available to B2B brands seeking to generate, nurture and convert prospects into customers.This whitepaper written by The Telemarketing Company and B2B Marketing examines the role of telemarketing in the new business buyer ecosystem, and how marketers can maximise opportunities through this channel.

New technology has radically transformed both business buyer behaviour, and consequently the dynamics of the sales and marketing funnel. But, despite these changes and new channels, telemarketing remains one of the most potent and powerful tools available to B2B brands seeking to generate, nurture and convert prospects into customers.

This whitepaper written by The Telemarketing Company and B2B Marketing examines the role of telemarketing in the new business buyer ecosystem, and how marketers can maximise opportunities through this channel.

Elevation Awards 2025 - submission guide

Elevation Awards 2025 Submission Guide

Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.
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6 ABM predictions for 2024

ABM has certainly evolved in more ways than one this year. From making ABM more centralized to getting marketing and sales to break down silos, there’s certainly been a shift this year. But what’s in
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Five Steps for Demand Generation Success

Here are our five steps to success will help you unlock the full potential of your lead management process and ensure sales pipelines are kept full of quality leads.

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