The desire for the visual content has been brought about thanks to a change in the habits of technology users. More and more people connect to social media ‘on the go’, using their smartphones and tablets. This adjustment creates a change of context: users dedicate less time and attention to catching up on their social media, and therefore engage more with pictures rather than long texts. Great images therefore create traffic, but what makes a great image?Within social media, it is certainly true that a picture is worth a thousand words. This whitepaper from ICS-digital offers key points to follow, which allow you to make the most of your social media investments.